LW
What's In A Name?
Scott examines the name letter effect, where people subconsciously prefer things that sound like their names, affecting major decisions like where to live, career choices, and who to marry.
6 min read 845 words
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Essays tagged “decision making”. Follow an idea across the archive.
Scott examines the name letter effect, where people subconsciously prefer things that sound like their names, affecting major decisions like where to live, career choices, and who to marry.
Scott argues that "extreme rationality" (x-rationality) - the formal study of rationality beyond normal intelligent thinking - provides much less practical benefit than the rationalist community believes, estimating a correlation of only 0.1 with success.
Scott surveys research on priming, including studies showing it can sway political judgments and votes, and suggests deciding important matters in a neutral environment.